I happened upon this feature story this morning in Vox Magazine. Having worked at Sears for five years during college & grad school, I am quite familiar with the axiom “the customer is always right,” and I got a chuckle out of Alex Luft’s take on the matter:
“I wrote to Suave because of its trademark promise to replace any product that didn’t fully satisfy me. ‘We will do everything within our power,’ the Web site declares, ‘to help women say yes to beautiful and unleash the goddess within every mom.’ Never mind that I’m not a woman or that my inner goddess needs no unleashing. I meant to hold Suave to its promise.”
Read more at http://www.voxmagazine.com/stories/2009/07/15/unsatisfied/
Kathleen M. Basi 